A strong business can still be hard to sell if the records, roles, client history, and handoffs are unclear.
Where does the business still rely on the owner for client memory, decisions, relationships, follow-up, or daily rescue?
Can someone else understand the numbers, client base, contracts, team roles, reputation, and operating rhythm?
Would a buyer, banker, partner, or successor trust the business after looking beneath the surface?
It does not promise price or outcome. It identifies what should be fixed before serious sale or transition conversations.